Less than six months into the UFC’s partnership with Modelo, the two sides have begun to collaborate on promotional materials.
The UFC signed a multi-year, multimillion-dollar deal with Modelo, which labels itself as “the nation’s fastest growing imported beer,” in October. UFC heavyweight champ Stipe Miocic (18-2 MMA, 12-2 UFC) is one of the fighters featured in the initial ad campaign.
Modelo today released a 30-second spot centered around Miocic and his background. The heavyweight king, who is gearing up for a summer title defense against light heavyweight champ Daniel Cormier (20-1 MMA, 9-1 UFC) at UFC 226, has a story that fits perfectly into Modelo’s message.
From the description:
Modelo’s Fighting Spirit comes from pride in one’s roots. UFC Champion Stipe Miocic has risen to the top not just by winning in the Octagon, but by championing his heritage and his community. Modelo – The Official Beer of UFC.
Modelo is a beer that celebrates the fighting spirit, and it’s obvious UFC champion Stipe Miocic has some within himself. As a proud son of immigrants, Stipe worked two jobs – one being a community fire fighter – while fighting for his UFC dream.
UFC 226 takes place July 7 at T-Mobile Area in Las Vegas. Miocic vs. Cormier headlines the pay-per-view main card following prelims on FS1 and UFC Fight Pass.
Watch Miocic’s complete Modelo ad campaign above, and a video interview talking about the commercial below (via YouTube):
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